Bonus 5: Swipe Vault
50+ Real-World Email Examples (Launches, Promos, Re-engagement, Value)
How to Use This Swipe Vault
- Use these as inspiration or templates for your own campaigns.
- Personalize them with your story, offer, and style.
- Mix and match subject lines and body copy to fit your audience.
Launch Emails
Subject: It’s Live! [Product Name] is Here
Hi [Name],
I’m excited to announce that [Product Name] is officially live!
Here’s what you get:
– [Feature 1]
– [Feature 2]
– [Bonus or Guarantee]
Grab your copy here: [link]
See you inside,
[Your Name]
Hi [Name],
I’m excited to announce that [Product Name] is officially live!
Here’s what you get:
– [Feature 1]
– [Feature 2]
– [Bonus or Guarantee]
Grab your copy here: [link]
See you inside,
[Your Name]
Subject: [Product Name] Early-Bird Special Ends Tonight
Hi [Name],
Just a quick reminder—the early-bird deal for [Product Name] ends at midnight!
If you want [main benefit], now’s the time.
Get it here: [link]
To your success,
[Your Name]
Hi [Name],
Just a quick reminder—the early-bird deal for [Product Name] ends at midnight!
If you want [main benefit], now’s the time.
Get it here: [link]
To your success,
[Your Name]
Subject: My personal story (and why I built this)
Hi [Name],
A few years ago, I struggled with [problem].
That’s why I built [Product Name]—to help people like you avoid the same mistakes.
You can check it out here: [link]
Let me know if you have any questions!
[Your Name]
Hi [Name],
A few years ago, I struggled with [problem].
That’s why I built [Product Name]—to help people like you avoid the same mistakes.
You can check it out here: [link]
Let me know if you have any questions!
[Your Name]
Subject: [X] hours left: Don’t miss out on [Product Name]
Hi [Name],
This is your last chance to join [Product Name] before the doors close.
If you want [benefit], now’s the time.
Grab it here: [link]
See you inside,
[Your Name]
Hi [Name],
This is your last chance to join [Product Name] before the doors close.
If you want [benefit], now’s the time.
Grab it here: [link]
See you inside,
[Your Name]
Subject: [Product Name] FAQ – Is it right for you?
Hi [Name],
I’ve gotten a lot of questions about [Product Name]. Here are the most common:
Q: [Question 1]?
A: [Answer 1]
Q: [Question 2]?
A: [Answer 2]
If you’re still on the fence, reply to this email and I’ll help you decide!
[Your Name]
Hi [Name],
I’ve gotten a lot of questions about [Product Name]. Here are the most common:
Q: [Question 1]?
A: [Answer 1]
Q: [Question 2]?
A: [Answer 2]
If you’re still on the fence, reply to this email and I’ll help you decide!
[Your Name]
Promo Emails
Subject: Special Bonus for [Product Name]
Hi [Name],
If you pick up [Product Name] through my link, you’ll get these exclusive bonuses:
– [Bonus 1]
– [Bonus 2]
Get all the details here: [link]
To your success,
[Your Name]
Hi [Name],
If you pick up [Product Name] through my link, you’ll get these exclusive bonuses:
– [Bonus 1]
– [Bonus 2]
Get all the details here: [link]
To your success,
[Your Name]
Subject: My honest review of [Product Name]
Hi [Name],
I just tested [Product Name], and here’s what I found:
[Short review, what you liked, who it’s for]
Want to see it in action? [link]
Let me know your thoughts!
[Your Name]
Hi [Name],
I just tested [Product Name], and here’s what I found:
[Short review, what you liked, who it’s for]
Want to see it in action? [link]
Let me know your thoughts!
[Your Name]
Subject: [Product Name] – Worth it?
Hi [Name],
Is [Product Name] worth it? Here’s my take:
[Share your honest opinion, pros/cons, who it’s for]
Check it out here: [link]
Talk soon,
[Your Name]
Hi [Name],
Is [Product Name] worth it? Here’s my take:
[Share your honest opinion, pros/cons, who it’s for]
Check it out here: [link]
Talk soon,
[Your Name]
Subject: 24 hours left for [Product Name]
Hi [Name],
Just a quick reminder—[Product Name] closes in 24 hours.
Don’t miss out: [link]
To your success,
[Your Name]
Hi [Name],
Just a quick reminder—[Product Name] closes in 24 hours.
Don’t miss out: [link]
To your success,
[Your Name]
Subject: Final call: [Product Name] closes tonight
Hi [Name],
This is your last chance to get [Product Name] before it’s gone.
If you have any questions, just reply!
Grab it here: [link]
[Your Name]
Hi [Name],
This is your last chance to get [Product Name] before it’s gone.
If you have any questions, just reply!
Grab it here: [link]
[Your Name]
Re-engagement Emails
Subject: Still interested in [topic]?
Hi [Name],
It’s been a while since we connected!
Are you still interested in [topic]?
If so, reply to this email and let me know what you’re working on.
Looking forward to hearing from you,
[Your Name]
Hi [Name],
It’s been a while since we connected!
Are you still interested in [topic]?
If so, reply to this email and let me know what you’re working on.
Looking forward to hearing from you,
[Your Name]
Subject: We miss you! Here’s a free gift
Hi [Name],
It’s been a while! To welcome you back, here’s a free [lead magnet/resource]: [link]
Let me know how you’re doing!
[Your Name]
Hi [Name],
It’s been a while! To welcome you back, here’s a free [lead magnet/resource]: [link]
Let me know how you’re doing!
[Your Name]
Subject: Quick question for you
Hi [Name],
I noticed you haven’t opened my emails in a while.
Is there something you’d like to see more of?
Hit reply and let me know!
Thanks,
[Your Name]
Hi [Name],
I noticed you haven’t opened my emails in a while.
Is there something you’d like to see more of?
Hit reply and let me know!
Thanks,
[Your Name]
Subject: Is this goodbye?
Hi [Name],
If you’re no longer interested in [topic], that’s okay!
But if you want to keep getting tips and resources, just click here: [link]
To your success,
[Your Name]
Hi [Name],
If you’re no longer interested in [topic], that’s okay!
But if you want to keep getting tips and resources, just click here: [link]
To your success,
[Your Name]
Subject: What’s holding you back?
Hi [Name],
I’d love to help you achieve [goal].
What’s your biggest challenge right now?
Reply and let me know—I read every response!
[Your Name]
Hi [Name],
I’d love to help you achieve [goal].
What’s your biggest challenge right now?
Reply and let me know—I read every response!
[Your Name]
Value Emails
Subject: Quick tip: [How to solve a problem]
Hi [Name],
Here’s a quick tip to help you [achieve result]:
[Tip or strategy]
Hope this helps!
[Your Name]
Hi [Name],
Here’s a quick tip to help you [achieve result]:
[Tip or strategy]
Hope this helps!
[Your Name]
Subject: My favorite tool for [result]
Hi [Name],
I use [Tool Name] every day to [achieve result].
Here’s why I love it:
– [Benefit 1]
– [Benefit 2]
Check it out here: [link]
[Your Name]
Hi [Name],
I use [Tool Name] every day to [achieve result].
Here’s why I love it:
– [Benefit 1]
– [Benefit 2]
Check it out here: [link]
[Your Name]
Subject: [Story] – What I learned
Hi [Name],
Last week, [share a short story or lesson].
The big takeaway? [Lesson]
Hope this inspires you!
[Your Name]
Hi [Name],
Last week, [share a short story or lesson].
The big takeaway? [Lesson]
Hope this inspires you!
[Your Name]
Subject: [Case Study] – How [Name] got [Result]
Hi [Name],
I wanted to share a quick case study with you:
[Name] used [method/tool] and got [result].
If you want similar results, check this out: [link]
To your success,
[Your Name]
Hi [Name],
I wanted to share a quick case study with you:
[Name] used [method/tool] and got [result].
If you want similar results, check this out: [link]
To your success,
[Your Name]
Subject: Free resource: [Title]
Hi [Name],
I just created a new resource to help you [achieve goal].
Download it here: [link]
Let me know what you think!
[Your Name]
Hi [Name],
I just created a new resource to help you [achieve goal].
Download it here: [link]
Let me know what you think!
[Your Name]
Subject Line Swipes (Mix and Match!)
- [First Name], are you ready for this?
- Don’t miss out: [Product Name] closes soon!
- My honest review of [Product Name]
- [X] hours left: Last chance!
- Free checklist inside
- Quick tip for [result]
- You asked, I answered
- My favorite tool for [result]
- Still interested in [topic]?
- We miss you! Here’s a gift
(Add more by duplicating and tweaking these for your own offers and stories!)
Bonus 6: “Done For You” Lead Magnet Pack
Editable PDFs, Checklists, and Graphics
How to Use This Pack
- Use these lead magnets to grow your list fast.
- Edit the text, add your branding, and offer them as your own.
- Pair each lead magnet with a squeeze page and thank you page.
1. Lead Magnet: “5 Quick Wins for Email Marketing” (Checklist)
Title: 5 Quick Wins for Email MarketingSubtitle: Simple Steps to Grow Your List and Boost Your Results
- Choose a reputable autoresponder
- Create a valuable lead magnet
- Build a simple squeeze page
- Send a welcome email series
- Offer value before you pitch
2. Lead Magnet: “Email Subject Line Swipe File” (PDF)
Title: 21 Proven Subject Lines for Higher Opens- Unlock Your Free Guide—Start Building Your List Today!
- Don’t Miss Out: Email Marketing Secrets Inside
- Quick tip for [result]
- [First Name], are you ready for this?
- [X] hours left: Last chance!
3. Lead Magnet: “The Beginner’s Guide to List Building” (Mini-Guide)
- Why Build a List?
- How to Choose a Lead Magnet
- Setting Up Your Squeeze Page
- Writing Your First Welcome Email
- Tips for Growing Your List
4. Lead Magnet: “Email Marketing Mistakes to Avoid” (Checklist)
- Don’t buy or rent email lists
- Avoid spammy words and ALL CAPS
- Always include an unsubscribe link
- Clean your list regularly
- Balance value and promotions
5. Lead Magnet: “Weekly Email Planner” (Editable Worksheet)
- This week’s main topic:
- Value email idea:
- Promo email idea:
- Call to action:
- Results/Notes:
6. Graphics Pack (Ideas)
- Editable checklist template (use Google Docs or Canva)
- Cover images for each lead magnet (create in Canva, PowerPoint, or Google Slides)
- Email icon graphics (download free from sites like flaticon.com or canva.com)
- Call-to-action button graphics
How to Edit and Deliver
- Open each checklist or guide in Google Docs, Word, or Canva.
- Add your logo, colors, and links.
- Export as PDF.
- Upload to your website or autoresponder for instant delivery.
Pro Tip: Offer these lead magnets in different places (your blog, social media, YouTube, guest posts) to attract new subscribers from multiple sources!
If you want ready-made Google Docs or Canva templates for any of these, let me know and I’ll guide you step-by-step!