Lead Magnet 1: 5 Quick Wins for Email Marketing (Checklist)

Introduction:
Want to get better results from your email marketing—fast? This checklist gives you 5 actionable steps you can implement today, even if you’re a complete beginner.

• Choose a reputable autoresponder. Don’t use your personal Gmail or Yahoo for bulk emails. Pick a trusted service like Aweber, Mailvio, GetResponse, or ConvertKit.
• Create a valuable lead magnet. Offer something your audience wants (like a checklist, guide, or template) in exchange for their email address.
• Build a simple squeeze page. Use a clean, focused landing page with a strong headline, bullet points, and a clear call-to-action button.
• Send a welcome email series. Set up an automated sequence to greet new subscribers, deliver your lead magnet, and introduce yourself.
• Offer value before you pitch. Share tips, stories, and resources in your emails before you promote an offer. This builds trust and increases sales.

Lead Magnet 2: Email Subject Line Swipe File (PDF)

Introduction:
Struggling to get your emails opened? Use these proven subject lines to grab attention and get more eyes on your messages.

1. Unlock Your Free Guide—Start Building Your List Today!
2. Don’t Miss Out: Email Marketing Secrets Inside
3. Quick tip for [result]
4. [First Name], are you ready for this?
5. [X] hours left: Last chance!
6. Your free checklist is inside
7. Can I help you with [goal]?
8. My honest review of [Product Name]
9. The #1 mistake beginners make
10. [First Name], you asked, I answered
11. Free resource: [Title]
12. [Case Study] – How [Name] got [Result]
13. [Story] – What I learned
14. [Product Name] Early-Bird Special Ends Tonight
15. Still interested in [topic]?
16. We miss you! Here’s a gift
17. [Product Name] closes in 3 hours!
18. My favorite tool for [result]
19. [X] ways to [achieve goal]
20. Your quick win: [Tip/Resource]
21. Final call: [Product Name] closes tonight

Instructions: Swap out the placeholders ([First Name], [result], etc.) for your own audience and offers.

Lead Magnet 3: The Beginner’s Guide to List Building (Mini-Guide)

Introduction:
Building an email list is the most important thing you can do for your online business. This step-by-step guide will show you how, even if you’re starting from scratch.

1. Why Build a List?
   • Your list is your #1 asset.
   • You own your list (unlike social media followers).
   • You can drive instant traffic and sales.
2. How to Choose a Lead Magnet
   • Solve a small, specific problem for your audience.
   • Examples: Checklist, short PDF, video tutorial, mini-course.
3. Setting Up Your Squeeze Page
   • Use a simple headline, bullet points, and an opt-in form.
   • Keep the design clean and focused on one action.
4. Writing Your First Welcome Email
   • Thank your subscriber and deliver the lead magnet.
   • Introduce yourself and set expectations for future emails.
5. Tips for Growing Your List
   • Share your squeeze page on social media, your website, and in your email signature.
   • Use both free and paid traffic sources.
   • Always provide value and build trust.

Lead Magnet 4: Email Marketing Mistakes to Avoid (Checklist)

Introduction:
Avoid these common mistakes and you’ll build a list that loves hearing from you—and actually buys!

• Don’t buy or rent email lists. Only email people who gave you permission.
• Avoid spammy words and ALL CAPS. Words like “FREE!!!” or “Make Money Fast” can send your emails to spam.
• Always include an unsubscribe link. Make it easy for people to leave your list if they want.
• Clean your list regularly. Remove inactive subscribers every 60–90 days.
• Balance value and promotions. Don’t just sell—share tips, stories, and resources.

Lead Magnet 5: Weekly Email Planner (Editable Worksheet)

Introduction:
Struggling to stay consistent with your email marketing? Use this simple worksheet to plan your week and never run out of ideas.

• This week’s main topic: [Write your main theme or focus for the week]
• Value email idea: [What tip, story, or resource will you share?]
• Promo email idea: [What offer or product will you promote?]
• Call to action: [What do you want your readers to do? Click, reply, download, etc.]
• Results/Notes: [Track your open rates, clicks, and what worked best]